Explore the essentials of App Analytics and Mobile Measurement Partners. Learn to track app installs and actions, optimizing your app’s marketing and engagement strategies.
Using a Mobile Measurement Partner to Track App Installs & Key App User Actions Read Post »
Explore the essential role of data contracts in ensuring data quality, facilitating change management, and aligning data providers and consumers. Dive into the significance of data as a service, the impact of data contracts on business relationships, and the integration of data contracts in CI/CD pipelines.
Data Contracts Explained: The Power and Precision of Data Contracts Read Post »
Uncover the power of adaptability and pivoting in marketing and analytics amid disruptions like Gen AI, management shifts, and data challenges
Mastering the Art of Adaptability in Marketing and Analytics Read Post »
In this article we will dive into NLP: Tracing AI’s history, mastering its core concepts & unlocking the business potential of sentiment and semantic analysis.
Introduction to Natural Language Processing (NLP) and its Business Applications Read Post »
Audit GA4 gtag.js implementations effectively with this step-by-step guide, highlighting key differences between gtag.js and Google Tag Manager.
How to audit a GA4 – gtag.js implementation (step by step) Read Post »
The technical marketing guide will help improve your technical marketing knowledge with 11 chapters on topics from web analytics to cloud computing and APIs.
The Technical Marketing Guide Read Post »