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Introduction to Natural Language Processing (NLP) and its Business Applications

August 25, 2023August 19, 2023 by Juliana Jackson
natural-language-processing-nlp

In this article we will dive into NLP: Tracing AI’s history, mastering its core concepts & unlocking the business potential of sentiment and semantic analysis.

Categories Blog, Digital Analytics, Technology Tags AI, Marketing, NLP Leave a comment

How to audit a GA4 – gtag.js implementation (step by step)

August 19, 2023April 14, 2023 by Juliana Jackson
gtag.js guide

Audit GA4 gtag.js implementations effectively with this step-by-step guide, highlighting key differences between gtag.js and Google Tag Manager.

Categories Blog, Digital Analytics, Technology Tags ga4 implementation, google analytics 4 audit, gtag.js 2 Comments

The Technical Marketing Guide

August 19, 2023December 18, 2022 by Juliana Jackson
technical-marketing-guide

The technical marketing guide will help improve your technical marketing knowledge with 11 chapters on topics from web analytics to cloud computing and APIs.

Categories Blog, Digital Analytics, Marketing, Technology 17 Comments

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