With over a decade in digital marketing, I’ve embraced data as a unifier, not a divider, among teams. My roles in product and growth have underscored the power of teamwork in amplifying strategies and achieving significant outcomes.
This blog is my contribution to our amazing community and it merges my journey with a focus on mobile app analytics, technical marketing, and product development—aiming to be a bridge for those eager to explore these fields.
Hope you enjoy the content!
– Juliana
Using a Mobile Measurement Partner to Track App Installs & Key App User Actions
Explore the essentials of App Analytics and Mobile Measurement Partners. Learn to track app installs and actions, optimizing your app’s marketing and engagement strategies.
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Mobile App Ecosystem: Introduction to App Stores, Firebase SDK, and Analytics
Working with mobile apps and the teams around them can be tricky, especially since as technical marketers or analysts we love to have control over the tracking implementation, the changes we want to make, and especially the time we spend doing these things. When it comes to mobile apps, control is…
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Solving Team Fragmentation in Mobile App Development
Explore effective strategies to overcome team fragmentation in mobile app development for enhanced user retention.
Read article Solving Team Fragmentation in Mobile App Development
Data Contracts Explained: The Power and Precision of Data Contracts
Explore the essential role of data contracts in ensuring data quality, facilitating change management, and aligning data providers and consumers. Dive into the significance of data as a service, the impact of data contracts on business relationships, and the integration of data contracts in CI/CD pipelines.
Read article Data Contracts Explained: The Power and Precision of Data Contracts