Hi, welcome to my blog!
Hi, I’m Juliana Jackson. I’m a curious mind obsessed with data, AI, and creating smarter customer experiences. Over the years, I’ve experimented with ways to help brands turn insights into action, using a mix of strategy, creativity, and the occasional AI-powered magic to make things click.
From studying customer behavior to explaining why search intent still matters in the age of algorithms, I’m all about solving digital puzzles and sharing what I’ve learned along the way.
This blog is where I share stories, ideas, and frameworks that blend data, AI, and creativity to drive real results. Whether you’re here to learn, experiment, or geek out with me, welcome—you’re in the right place.
Latest Content
How to Measure AI ROI in CX: The Value Chain Framework
Measure AI ROI in CX using the value chain framework. Connect customer satisfaction, cost savings, and revenue growth to business-wide outcomes
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Five AI Predictions for 2025 That Will Shape How We Think About Data and Customer Experience
Explore 5 AI predictions for 2025 that will transform data strategies, customer experience, and business innovation.
Unlocking Real-Time Insights: How does Piwik PRO’s Real-Time Dashboarding Feature work?
Discover how Piwik PRO’s latest real-time Dashboarding feature works in this walkthrough.
Using a Mobile Measurement Partner to Track App Installs & Key App User Actions
Explore the essentials of App Analytics and Mobile Measurement Partners. Learn to track app installs and actions, optimizing your app’s marketing and engagement strategies.
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Mobile App Ecosystem: Introduction to App Stores, Firebase SDK, and Analytics
Working with mobile apps and the teams around them can be tricky, especially since as technical marketers or analysts we love to have control over the tracking implementation, the changes we want to make, and especially the time we spend doing these things. When it comes to mobile apps, control is the last thing we…
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Solving Team Fragmentation in Mobile App Development
Explore effective strategies to overcome team fragmentation in mobile app development for enhanced user retention.
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