Standard Deviation Podcast

Standard Deviation Podcast is your go-to resource for navigating a career in digital analytics or technical marketing.
Tune in to hear from top industry leaders on how to find success and continue learning in this exciting field.

Latest episode

If you want to see the video version of the podcast, you can find it here.


This podcast is brought to you by our amazing sponsors at Team Simmer.


Team Simmer offers courses to anyone interested in taking a deep dive into certain technical marketing topics. You can count on them to guide you through the classes in a friendly and steady manner. They foster curiosity, focus on knowledge-sharing and value lifelong learning in everything we do.

Explore their courses here.



Juliana Jackson
Technical Marketing Expert

Thirteen years in digital marketing have honed my approach: Data must be a bridge, not a barrier, to team integration. With a background as head of product and growth, I’ve seen how aligned teams amplify strategies and drive impactful outcomes. I’m invested in fostering this alignment—clarifying roles, meshing goals, and nurturing the harmony between data insights and business success.

Simo Ahava

Simo Ahava
Co-founder at Simmer, Partner at 8-bit-sheep

Simo is a partner and co-founder at 8-bit-sheep. He is also a co-founder (together with his wife, Mari Ahava) of an online course platform for technical marketers: Simmer.
He has been a Google Developer Expert for Google Analytics and Google Tag Manager since 2014.