Explore the essentials of App Analytics and Mobile Measurement Partners. Learn to track app installs and actions, optimizing your app’s marketing and engagement strategies.
Working with mobile apps and the teams around them can be tricky, especially since as technical marketers or analysts we love to have control over the tracking implementation, the changes we want to make, and especially the time we spend doing these things. When it comes to mobile apps, control is the last thing we
Explore effective strategies to overcome team fragmentation in mobile app development for enhanced user retention.
Explore the essential role of data contracts in ensuring data quality, facilitating change management, and aligning data providers and consumers. Dive into the significance of data as a service, the impact of data contracts on business relationships, and the integration of data contracts in CI/CD pipelines.
Uncover the power of adaptability and pivoting in marketing and analytics amid disruptions like Gen AI, management shifts, and data challenges
In this article we will dive into NLP: Tracing AI’s history, mastering its core concepts & unlocking the business potential of sentiment and semantic analysis.
Overcome GA4 limitations and improve reporting accuracy by utilizing BigQuery, Google Tag Manager, and Google Ads, ensuring precise traffic attribution and effective campaign data transfer.
Discover the challenges of transitioning from Universal Analytics to GA4 and delve into the potential alternatives. Gain insights on the evolving landscape of digital analytics, the impact of privacy laws, and the increasing importance of first-party data.
Audit GA4 gtag.js implementations effectively with this step-by-step guide, highlighting key differences between gtag.js and Google Tag Manager.
There is no better-proven method of delivering steady and sustained growth than experimentation.