Latest Blog Posts
Why Knowledge Graphs Are Changing How We Understand Language
Learn how knowledge graphs unlock structured insight from language data, and why traditional analysis misses what really matters.
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Brand Moments, Contextual Experience Debt, and Perception-Led Segmentation: A New Framework for Digital Experience
What We Get Wrong About Customer Experience This week I spoke at Conversion Boost in Copenhagen, a CRO conference that gathers some of the smartest people in experimentation, digital analytics, and UX. As always, the energy was high, the talks were great, and the case studies were full of uplift charts and confetti-worthy KPIs. But as…
Attention Is Intelligence: What AI Gets Right (and what it never will)
The last time humanity asked AI the ultimate question, it took the death of the universe to get an answer. In The Last Question, Asimov’s Multivac is asked over and over:”Can entropy be reversed?” Each time, the machine responds:”INSUFFICIENT DATA FOR A MEANINGFUL ANSWER.” Only after everything: stars, galaxies, and time itself collapsed into nothing does Multivac…
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Not All Revenue Is Created Equal: The Truth About CLV & Media Spend
CLV, CAC, and ROAS are often misunderstood, leading to poor media spend decisions. In this article, Juliana Jackson and Witold Wrodarczyk break down how to balance acquisition, retention, and profitability for sustainable growth.
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How to nail client discovery using 10 behavior science principles
Master client discovery to build stronger relationships and drive business success.
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How to Measure AI ROI in CX: The Value Chain Framework
Measure AI ROI in CX using the value chain framework. Connect customer satisfaction, cost savings, and revenue growth to business-wide outcomes
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