Thirteen years in digital marketing have honed my approach: Data must be a bridge, not a barrier, to team integration.
With a background as head of product and growth, I’ve seen how aligned teams amplify strategies and drive impactful outcomes. I’m invested in fostering this alignment—clarifying roles, meshing goals, and enhancing the harmony between data insights and business success.
Drawing from a decade-long experience in digital marketing and product development, my unique strength is forging strategic collaboration informed by data. I excel in steering products that meet business milestones and deeply resonate with users.
That’s why I’ve created this blog—to share my adventures, insights, and the nitty-gritty of technical marketing, data, and product.
More importantly, I want to connect with those of you who are just as excited about this field as I am and work together to give more to this amazing community.
Hope you enjoy the content!
Standard Deviation Podcast: Latest episodes
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Latest from the blog
Explore the essential role of data contracts in ensuring data quality, facilitating change management, and aligning data providers and consumers. Dive into the significance of data as a service, the impact of data contracts on business relationships, and the integration of data contracts in CI/CD pipelines.
Uncover the power of adaptability and pivoting in marketing and analytics amid disruptions like Gen AI, management shifts, and data challenges
In this article we will dive into NLP: Tracing AI’s history, mastering its core concepts & unlocking the business potential of sentiment and semantic analysis.
Overcome GA4 limitations and improve reporting accuracy by utilizing BigQuery, Google Tag Manager, and Google Ads, ensuring precise traffic attribution and effective campaign data transfer.