Hello World!

I’m Juliana. Welcome to my blog!
As someone who has spent over a decade working in product and marketing, I have learned a lot about what it takes to succeed in this field and what technical marketing brings to the table. And I believe that one of the keys to success is sharing knowledge with others.
Technical marketing is a field that requires a combination of technical expertise, business savvy, and creative thinking. It can be a rewarding but challenging career path, and as I said, I know firsthand the value of having a supportive community to turn to for guidance and inspiration.
That’s why I started this blog – to share my insights and experiences with others who are passionate about technical marketing. By sharing what I have learned and connecting with others in this community, I hope to help others thrive in this exciting field.
Latest Standard Deviation Podcast episodes

Latest blog posts
How to audit a GA4 – gtag.js implementation (step by step)
Audit GA4 gtag.js implementations effectively with this step-by-step guide, highlighting key differences between gtag.js and Google Tag Manager.
Read article How to audit a GA4 – gtag.js implementation (step by step)
What you won’t hear about experimentation on LinkedIn today
There is no better-proven method of delivering steady and sustained growth than experimentation.
Read article What you won’t hear about experimentation on LinkedIn today
Superweek 2023: It’s an experience.
SUPERWEEK conference is a unique, annual gathering of digital marketing professionals, analysts and thought leaders of the measurement industry.