Diving into digital marketing 13 years ago, I got hooked on the blend of tech-savvy, business sense, and creative thinking it demanded. Challenges? Absolutely. But oh, the rewards! That’s why I’ve created this blog—to share my adventures, insights, and the nitty-gritty of technical marketing.
More importantly, I want to connect with those of you who are just as excited about this field as I am and work together on giving more to this amazing community.
Hope you enjoy the content!
– Juliana
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Latest from the technical marketing blog
Introduction to Natural Language Processing (NLP) and its Business Applications
In this article we will dive into NLP: Tracing AI’s history, mastering its core concepts & unlocking the business potential of sentiment and semantic analysis.
Read article Introduction to Natural Language Processing (NLP) and its Business Applications
Tackling GA4 Reporting: A Guide for Accurate Traffic Attribution and Campaign Data Analysis
Overcome GA4 limitations and improve reporting accuracy by utilizing BigQuery, Google Tag Manager, and Google Ads, ensuring precise traffic attribution and effective campaign data transfer.
A New Era for Marketers: Exploring Different Digital Analytics Tools
Discover the challenges of transitioning from Universal Analytics to GA4 and delve into the potential alternatives. Gain insights on the evolving landscape of digital analytics, the impact of privacy laws, and the increasing importance of first-party data.
Read article A New Era for Marketers: Exploring Different Digital Analytics Tools
How to audit a GA4 – gtag.js implementation (step by step)
Audit GA4 gtag.js implementations effectively with this step-by-step guide, highlighting key differences between gtag.js and Google Tag Manager.
Read article How to audit a GA4 – gtag.js implementation (step by step)