Overcome GA4 limitations and improve reporting accuracy by utilizing BigQuery, Google Tag Manager, and Google Ads, ensuring precise traffic attribution and effective campaign data transfer.
Discover the challenges of transitioning from Universal Analytics to GA4 and delve into the potential alternatives. Gain insights on the evolving landscape of digital analytics, the impact of privacy laws, and the increasing importance of first-party data.
There is no better-proven method of delivering steady and sustained growth than experimentation.
Learn to maintain currency in your core non-tech skills as a tech-adjacent professional to add value and stay up-to-date on new and legacy technologies.