Explore the essentials of App Analytics and Mobile Measurement Partners. Learn to track app installs and actions, optimizing your app’s marketing and engagement strategies.
Using a Mobile Measurement Partner to Track App Installs & Key App User Actions Read More »
Explore the essential role of data contracts in ensuring data quality, facilitating change management, and aligning data providers and consumers. Dive into the significance of data as a service, the impact of data contracts on business relationships, and the integration of data contracts in CI/CD pipelines.
Data Contracts Explained: The Power and Precision of Data Contracts Read More »
Overcome GA4 limitations and improve reporting accuracy by utilizing BigQuery, Google Tag Manager, and Google Ads, ensuring precise traffic attribution and effective campaign data transfer.
Discover the challenges of transitioning from Universal Analytics to GA4 and delve into the potential alternatives. Gain insights on the evolving landscape of digital analytics, the impact of privacy laws, and the increasing importance of first-party data.
A New Era for Marketers: Exploring Different Digital Analytics Tools Read More »
There is no better-proven method of delivering steady and sustained growth than experimentation.
What you won’t hear about experimentation on LinkedIn today Read More »
Learn to maintain currency in your core non-tech skills as a tech-adjacent professional to add value and stay up-to-date on new and legacy technologies.
Tech adjacent: a PSA Read More »