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Introduction to Natural Language Processing (NLP) and its Business Applications

August 25, 2023August 19, 2023 by Juliana Jackson
natural-language-processing-nlp

In this article we will dive into NLP: Tracing AI’s history, mastering its core concepts & unlocking the business potential of sentiment and semantic analysis.

Categories Blog, Digital Analytics, Technology Tags AI, Marketing, NLP Leave a comment

Tackling GA4 Reporting: A Guide for Accurate Traffic Attribution and Campaign Data Analysis

August 24, 2023June 23, 2023 by Adrian Grigore
ga4-reporting

Overcome GA4 limitations and improve reporting accuracy by utilizing BigQuery, Google Tag Manager, and Google Ads, ensuring precise traffic attribution and effective campaign data transfer.

Categories Blog, Digital Analytics, Guest Post Tags Big Query, GA4, Google Analytics 4, Guest Post, Marketing 6 Comments

A New Era for Marketers: Exploring Different Digital Analytics Tools

August 19, 2023June 23, 2023 by Piotr Korzeniowski
digital-analytics-tools

Discover the challenges of transitioning from Universal Analytics to GA4 and delve into the potential alternatives. Gain insights on the evolving landscape of digital analytics, the impact of privacy laws, and the increasing importance of first-party data.

Categories Blog, Digital Analytics, Guest Post Leave a comment

How to audit a GA4 – gtag.js implementation (step by step)

August 19, 2023April 14, 2023 by Juliana Jackson
gtag.js guide

Audit GA4 gtag.js implementations effectively with this step-by-step guide, highlighting key differences between gtag.js and Google Tag Manager.

Categories Blog, Digital Analytics, Technology Tags ga4 implementation, google analytics 4 audit, gtag.js 2 Comments

What you won’t hear about experimentation on LinkedIn today

August 19, 2023February 28, 2023 by Collin Crowell
Experimentation-seen-on-linkedin

There is no better-proven method of delivering steady and sustained growth than experimentation.

Categories Blog, Guest Post, Marketing Tags Guest Post Leave a comment

Superweek 2023: It’s an experience.

June 24, 2023February 4, 2023 by Juliana Jackson
Juliana Jackson-Superweek 2023

SUPERWEEK conference is a unique, annual gathering of digital marketing professionals, analysts and thought leaders of the measurement industry.

Categories Blog, Digital Analytics Tags Events, Superweek Leave a comment

Tech adjacent: a PSA

August 19, 2023January 6, 2023 by Juliana Jackson
tech-adjacent

Learn to maintain currency in your core non-tech skills as a tech-adjacent professional to add value and stay up-to-date on new and legacy technologies.

Categories Blog, Guest Post Leave a comment

Business and digital analysts (Part I)

August 19, 2023January 2, 2023 by Juliana Jackson
business-digital-analysts-blog

Learn how business knowledge can help digital analysts create or maximize their impact on their projects.

Categories Blog, Digital Analytics, Marketing Tags business, Marketing Leave a comment

The Technical Marketing Guide

August 19, 2023December 18, 2022 by Juliana Jackson
technical-marketing-guide

The technical marketing guide will help improve your technical marketing knowledge with 11 chapters on topics from web analytics to cloud computing and APIs.

Categories Blog, Digital Analytics, Marketing, Technology 17 Comments

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