Marketing Archives - Technical Marketing Blog

Introduction to Natural Language Processing (NLP) and its Business Applications

August 25, 2023August 19, 2023 by Juliana Jackson

In this article we will dive into NLP: Tracing AI’s history, mastering its core concepts & unlocking the business potential of sentiment and semantic analysis.

Tackling GA4 Reporting: A Guide for Accurate Traffic Attribution and Campaign Data Analysis

August 24, 2023June 23, 2023 by Adrian Grigore

Overcome GA4 limitations and improve reporting accuracy by utilizing BigQuery, Google Tag Manager, and Google Ads, ensuring precise traffic attribution and effective campaign data transfer.

Business and digital analysts (Part I)

August 19, 2023January 2, 2023 by Juliana Jackson

Learn how business knowledge can help digital analysts create or maximize their impact on their projects.