Measure AI ROI in CX using the value chain framework. Connect customer satisfaction, cost savings, and revenue growth to business-wide outcomes
How to Measure AI ROI in CX: The Value Chain Framework Read More »
Explore 5 AI predictions for 2025 that will transform data strategies, customer experience, and business innovation.
Explore effective strategies to overcome team fragmentation in mobile app development for enhanced user retention.
Solving Team Fragmentation in Mobile App Development Read More »
Uncover the power of adaptability and pivoting in marketing and analytics amid disruptions like Gen AI, management shifts, and data challenges
Mastering the Art of Adaptability in Marketing and Analytics Read More »
In this article we will dive into NLP: Tracing AI’s history, mastering its core concepts & unlocking the business potential of sentiment and semantic analysis.
Introduction to Natural Language Processing (NLP) and its Business Applications Read More »
Overcome GA4 limitations and improve reporting accuracy by utilizing BigQuery, Google Tag Manager, and Google Ads, ensuring precise traffic attribution and effective campaign data transfer.
Learn how business knowledge can help digital analysts create or maximize their impact on their projects.
Business and digital analysts (Part I) Read More »