Solving Team Fragmentation in Mobile App Development
Explore effective strategies to overcome team fragmentation in mobile app development for enhanced user retention.
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Data Contracts Explained: The Power and Precision of Data Contracts
Explore the essential role of data contracts in ensuring data quality, facilitating change management, and aligning data providers and consumers. Dive into the significance of data as a service, the impact of data contracts on business relationships, and the integration of data contracts in CI/CD pipelines.
Data Contracts Explained: The Power and Precision of Data Contracts Read More »
Mastering the Art of Adaptability in Marketing and Analytics
Uncover the power of adaptability and pivoting in marketing and analytics amid disruptions like Gen AI, management shifts, and data challenges
Mastering the Art of Adaptability in Marketing and Analytics Read More »
Introduction to Natural Language Processing (NLP) and its Business Applications
In this article we will dive into NLP: Tracing AI’s history, mastering its core concepts & unlocking the business potential of sentiment and semantic analysis.
Introduction to Natural Language Processing (NLP) and its Business Applications Read More »
Tackling GA4 Reporting: A Guide for Accurate Traffic Attribution and Campaign Data Analysis
Overcome GA4 limitations and improve reporting accuracy by utilizing BigQuery, Google Tag Manager, and Google Ads, ensuring precise traffic attribution and effective campaign data transfer.
A New Era for Marketers: Exploring Different Digital Analytics Tools
Discover the challenges of transitioning from Universal Analytics to GA4 and delve into the potential alternatives. Gain insights on the evolving landscape of digital analytics, the impact of privacy laws, and the increasing importance of first-party data.
A New Era for Marketers: Exploring Different Digital Analytics Tools Read More »
How to audit a GA4 – gtag.js implementation (step by step)
Audit GA4 gtag.js implementations effectively with this step-by-step guide, highlighting key differences between gtag.js and Google Tag Manager.
How to audit a GA4 – gtag.js implementation (step by step) Read More »
What you won’t hear about experimentation on LinkedIn today
There is no better-proven method of delivering steady and sustained growth than experimentation.
What you won’t hear about experimentation on LinkedIn today Read More »
Superweek 2023: It’s an experience.
SUPERWEEK conference is a unique, annual gathering of digital marketing professionals, analysts and thought leaders of the measurement industry.
Superweek 2023: It’s an experience. Read More »
Tech adjacent: a PSA
Learn to maintain currency in your core non-tech skills as a tech-adjacent professional to add value and stay up-to-date on new and legacy technologies.
Tech adjacent: a PSA Read More »