Working with mobile apps and the teams around them can be tricky, especially since as technical marketers or analysts we […]
Mobile App Ecosystem: Introduction to App Stores, Firebase SDK, and Analytics Read More »
Explore effective strategies to overcome team fragmentation in mobile app development for enhanced user retention.
Solving Team Fragmentation in Mobile App Development Read More »
Explore the essential role of data contracts in ensuring data quality, facilitating change management, and aligning data providers and consumers. Dive into the significance of data as a service, the impact of data contracts on business relationships, and the integration of data contracts in CI/CD pipelines.
Data Contracts Explained: The Power and Precision of Data Contracts Read More »
Uncover the power of adaptability and pivoting in marketing and analytics amid disruptions like Gen AI, management shifts, and data challenges
Mastering the Art of Adaptability in Marketing and Analytics Read More »
In this article we will dive into NLP: Tracing AI’s history, mastering its core concepts & unlocking the business potential of sentiment and semantic analysis.
Introduction to Natural Language Processing (NLP) and its Business Applications Read More »
Overcome GA4 limitations and improve reporting accuracy by utilizing BigQuery, Google Tag Manager, and Google Ads, ensuring precise traffic attribution and effective campaign data transfer.
Discover the challenges of transitioning from Universal Analytics to GA4 and delve into the potential alternatives. Gain insights on the evolving landscape of digital analytics, the impact of privacy laws, and the increasing importance of first-party data.
A New Era for Marketers: Exploring Different Digital Analytics Tools Read More »
Audit GA4 gtag.js implementations effectively with this step-by-step guide, highlighting key differences between gtag.js and Google Tag Manager.
How to audit a GA4 – gtag.js implementation (step by step) Read More »
There is no better-proven method of delivering steady and sustained growth than experimentation.
What you won’t hear about experimentation on LinkedIn today Read More »
SUPERWEEK conference is a unique, annual gathering of digital marketing professionals, analysts and thought leaders of the measurement industry.
Superweek 2023: It’s an experience. Read More »