Uncover the power of adaptability and pivoting in marketing and analytics amid disruptions like Gen AI, management shifts, and data challenges
Mastering the Art of Adaptability in Marketing and Analytics Read Post »
In this article we will dive into NLP: Tracing AI’s history, mastering its core concepts & unlocking the business potential of sentiment and semantic analysis.
Introduction to Natural Language Processing (NLP) and its Business Applications Read Post »
Audit GA4 gtag.js implementations effectively with this step-by-step guide, highlighting key differences between gtag.js and Google Tag Manager.
How to audit a GA4 – gtag.js implementation (step by step) Read Post »
SUPERWEEK conference is a unique, annual gathering of digital marketing professionals, analysts and thought leaders of the measurement industry.
Superweek 2023: It’s an experience. Read Post »
Learn how business knowledge can help digital analysts create or maximize their impact on their projects.
Business and digital analysts (Part I) Read Post »
The technical marketing guide will help improve your technical marketing knowledge with 11 chapters on topics from web analytics to cloud computing and APIs.
The Technical Marketing Guide Read Post »