Brand Moments, Contextual Experience Debt, and Perception-Led Segmentation: A New Framework for Digital Experience
What We Get Wrong About Customer Experience This week I spoke at Conversion Boost in Copenhagen, a CRO conference that gathers […]
Marketing
Not All Revenue Is Created Equal: The Truth About CLV & Media Spend
CLV, CAC, and ROAS are often misunderstood, leading to poor media spend decisions. In this article, Juliana Jackson and Witold Wrodarczyk break down how to balance acquisition, retention, and profitability for sustainable growth.
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Five AI Predictions for 2025 That Will Shape How We Think About Data and Customer Experience
Explore 5 AI predictions for 2025 that will transform data strategies, customer experience, and business innovation.
Solving Team Fragmentation in Mobile App Development
Explore effective strategies to overcome team fragmentation in mobile app development for enhanced user retention.
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Mastering the Art of Adaptability in Marketing and Analytics
Uncover the power of adaptability and pivoting in marketing and analytics amid disruptions like Gen AI, management shifts, and data challenges
Mastering the Art of Adaptability in Marketing and Analytics Read More »
What you won’t hear about experimentation on LinkedIn today
There is no better-proven method of delivering steady and sustained growth than experimentation.
What you won’t hear about experimentation on LinkedIn today Read More »
Business and digital analysts (Part I)
Learn how business knowledge can help digital analysts create or maximize their impact on their projects.
Business and digital analysts (Part I) Read More »
The Technical Marketing Guide
The technical marketing guide will help improve your technical marketing knowledge with 11 chapters on topics from web analytics to cloud computing and APIs.
The Technical Marketing Guide Read More »