The last time humanity asked AI the ultimate question, it took the death of the universe to get an answer. […]
Attention Is Intelligence: What AI Gets Right (and what it never will) Read More »
CLV, CAC, and ROAS are often misunderstood, leading to poor media spend decisions. In this article, Juliana Jackson and Witold Wrodarczyk break down how to balance acquisition, retention, and profitability for sustainable growth.
Not All Revenue Is Created Equal: The Truth About CLV & Media Spend Read More »
Master client discovery to build stronger relationships and drive business success.
How to nail client discovery using 10 behavior science principles Read More »
Measure AI ROI in CX using the value chain framework. Connect customer satisfaction, cost savings, and revenue growth to business-wide outcomes
How to Measure AI ROI in CX: The Value Chain Framework Read More »
Explore 5 AI predictions for 2025 that will transform data strategies, customer experience, and business innovation.
Discover how Piwik PRO’s latest real-time Dashboarding feature works in this walkthrough.
Unlocking Real-Time Insights: How does Piwik PRO’s Real-Time Dashboarding Feature work? Read More »
Explore the essentials of App Analytics and Mobile Measurement Partners. Learn to track app installs and actions, optimizing your app’s marketing and engagement strategies.
Using a Mobile Measurement Partner to Track App Installs & Key App User Actions Read More »
Working with mobile apps and the teams around them can be tricky, especially since as technical marketers or analysts we
Mobile App Ecosystem: Introduction to App Stores, Firebase SDK, and Analytics Read More »
Explore effective strategies to overcome team fragmentation in mobile app development for enhanced user retention.
Solving Team Fragmentation in Mobile App Development Read More »
Explore the essential role of data contracts in ensuring data quality, facilitating change management, and aligning data providers and consumers. Dive into the significance of data as a service, the impact of data contracts on business relationships, and the integration of data contracts in CI/CD pipelines.
Data Contracts Explained: The Power and Precision of Data Contracts Read More »