How to nail client discovery using 10 behavior science principles
Master client discovery to build stronger relationships and drive business success.
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How to Measure AI ROI in CX: The Value Chain Framework
Measure AI ROI in CX using the value chain framework. Connect customer satisfaction, cost savings, and revenue growth to business-wide outcomes
How to Measure AI ROI in CX: The Value Chain Framework Read More »
Five AI Predictions for 2025 That Will Shape How We Think About Data and Customer Experience
Explore 5 AI predictions for 2025 that will transform data strategies, customer experience, and business innovation.
Unlocking Real-Time Insights: How does Piwik PRO’s Real-Time Dashboarding Feature work?
Discover how Piwik PRO’s latest real-time Dashboarding feature works in this walkthrough.
Unlocking Real-Time Insights: How does Piwik PRO’s Real-Time Dashboarding Feature work? Read More »
Using a Mobile Measurement Partner to Track App Installs & Key App User Actions
Explore the essentials of App Analytics and Mobile Measurement Partners. Learn to track app installs and actions, optimizing your app’s marketing and engagement strategies.
Using a Mobile Measurement Partner to Track App Installs & Key App User Actions Read More »
Mobile App Ecosystem: Introduction to App Stores, Firebase SDK, and Analytics
Working with mobile apps and the teams around them can be tricky, especially since as technical marketers or analysts we
Mobile App Ecosystem: Introduction to App Stores, Firebase SDK, and Analytics Read More »
Solving Team Fragmentation in Mobile App Development
Explore effective strategies to overcome team fragmentation in mobile app development for enhanced user retention.
Solving Team Fragmentation in Mobile App Development Read More »
Data Contracts Explained: The Power and Precision of Data Contracts
Explore the essential role of data contracts in ensuring data quality, facilitating change management, and aligning data providers and consumers. Dive into the significance of data as a service, the impact of data contracts on business relationships, and the integration of data contracts in CI/CD pipelines.
Data Contracts Explained: The Power and Precision of Data Contracts Read More »
Mastering the Art of Adaptability in Marketing and Analytics
Uncover the power of adaptability and pivoting in marketing and analytics amid disruptions like Gen AI, management shifts, and data challenges
Mastering the Art of Adaptability in Marketing and Analytics Read More »
Introduction to Natural Language Processing (NLP) and its Business Applications
In this article we will dive into NLP: Tracing AI’s history, mastering its core concepts & unlocking the business potential of sentiment and semantic analysis.
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