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Brand Moments, Contextual Experience Debt, and Perception-Led Segmentation: A New Framework for Digital Experience

What We Get Wrong About Customer Experience This week I spoke at Conversion Boost in Copenhagen, a CRO conference that gathers some of the smartest people in experimentation, digital analytics, and UX. As always, the energy was high, the talks were great, and the case studies were full of uplift charts and confetti-worthy KPIs. But as…

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Attention Is Intelligence: What AI Gets Right (and what it never will)

The last time humanity asked AI the ultimate question, it took the death of the universe to get an answer. In The Last Question, Asimov’s Multivac is asked over and over:”Can entropy be reversed?” Each time, the machine responds:”INSUFFICIENT DATA FOR A MEANINGFUL ANSWER.” Only after everything: stars, galaxies, and time itself collapsed into nothing does Multivac…

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