Attention Is Intelligence: What AI Gets Right (and what it never will)
The last time humanity asked AI the ultimate question, it took the death of the universe to get an answer. In The Last Question, Asimov’s Multivac is asked over and over:”Can entropy be reversed?” Each time, the machine responds:”INSUFFICIENT DATA FOR A MEANINGFUL ANSWER.” Only after everything: stars, galaxies, and time itself collapsed into nothing does Multivac…
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Not All Revenue Is Created Equal: The Truth About CLV & Media Spend
CLV, CAC, and ROAS are often misunderstood, leading to poor media spend decisions. In this article, Juliana Jackson and Witold Wrodarczyk break down how to balance acquisition, retention, and profitability for sustainable growth.
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How to nail client discovery using 10 behavior science principles
Master client discovery to build stronger relationships and drive business success.
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How to Measure AI ROI in CX: The Value Chain Framework
Measure AI ROI in CX using the value chain framework. Connect customer satisfaction, cost savings, and revenue growth to business-wide outcomes
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Five AI Predictions for 2025 That Will Shape How We Think About Data and Customer Experience
Explore 5 AI predictions for 2025 that will transform data strategies, customer experience, and business innovation.
Unlocking Real-Time Insights: How does Piwik PRO’s Real-Time Dashboarding Feature work?
Discover how Piwik PRO’s latest real-time Dashboarding feature works in this walkthrough.