Author name: Piotr Korzeniowski

Piotr is the CEO @ Piwik PRO. An executive with a background in AdTech and MarTech, Piotr successfully ran a software development company until 2021. He has spent the last eight years at Piwik PRO, building one of the best enterprise analytics companies. Piotr is an econometrist and finance person by trade and a lecturer at Kozminsky University in postgraduate courses on internet marketing.

A New Era for Marketers: Exploring Different Digital Analytics Tools

June 23, 2023

Discover the challenges of transitioning from Universal Analytics to GA4 and delve into the potential alternatives. Gain insights on the evolving landscape of digital analytics, the impact of privacy laws, and the increasing importance of first-party data.

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