I’m back from my vacation in Romania, and happy I’ve managed to escape the 40 degrees (Celsius) and come back […]
The EU AI Act Explained: A Guide for Anyone Building or Using AI Read More »
Learn how knowledge graphs unlock structured insight from language data, and why traditional analysis misses what really matters.
Why Knowledge Graphs Are Changing How We Understand Language Read More »
What We Get Wrong About Customer Experience This week I spoke at Conversion Boost in Copenhagen, a CRO conference that gathers
The last time humanity asked AI the ultimate question, it took the death of the universe to get an answer.
Attention Is Intelligence: What AI Gets Right (and what it never will) Read More »
CLV, CAC, and ROAS are often misunderstood, leading to poor media spend decisions. In this article, Juliana Jackson and Witold Wrodarczyk break down how to balance acquisition, retention, and profitability for sustainable growth.
Not All Revenue Is Created Equal: The Truth About CLV & Media Spend Read More »
Master client discovery to build stronger relationships and drive business success.
How to nail client discovery using 10 behavior science principles Read More »
Measure AI ROI in CX using the value chain framework. Connect customer satisfaction, cost savings, and revenue growth to business-wide outcomes
How to Measure AI ROI in CX: The Value Chain Framework Read More »
Explore 5 AI predictions for 2025 that will transform data strategies, customer experience, and business innovation.
Working with mobile apps and the teams around them can be tricky, especially since as technical marketers or analysts we
Mobile App Ecosystem: Introduction to App Stores, Firebase SDK, and Analytics Read More »
Explore effective strategies to overcome team fragmentation in mobile app development for enhanced user retention.
Solving Team Fragmentation in Mobile App Development Read More »