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The EU AI Act Explained: A Guide for Anyone Building or Using AI
I’m back from my vacation in Romania, and happy I’ve managed to escape the 40 degrees (Celsius) and come back
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Why Knowledge Graphs Are Changing How We Understand Language
Learn how knowledge graphs unlock structured insight from language data, and why traditional analysis misses what really matters.
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Brand Moments, Contextual Experience Debt, and Perception-Led Segmentation: A New Framework for Digital Experience
What We Get Wrong About Customer Experience This week I spoke at Conversion Boost in Copenhagen, a CRO conference that gathers
Attention Is Intelligence: What AI Gets Right (and what it never will)
The last time humanity asked AI the ultimate question, it took the death of the universe to get an answer.
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Not All Revenue Is Created Equal: The Truth About CLV & Media Spend
CLV, CAC, and ROAS are often misunderstood, leading to poor media spend decisions. In this article, Juliana Jackson and Witold Wrodarczyk break down how to balance acquisition, retention, and profitability for sustainable growth.
Not All Revenue Is Created Equal: The Truth About CLV & Media Spend Read More »
How to nail client discovery using 10 behavior science principles
Master client discovery to build stronger relationships and drive business success.
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How to Measure AI ROI in CX: The Value Chain Framework
Measure AI ROI in CX using the value chain framework. Connect customer satisfaction, cost savings, and revenue growth to business-wide outcomes
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Five AI Predictions for 2025 That Will Shape How We Think About Data and Customer Experience
Explore 5 AI predictions for 2025 that will transform data strategies, customer experience, and business innovation.
Mobile App Ecosystem: Introduction to App Stores, Firebase SDK, and Analytics
Working with mobile apps and the teams around them can be tricky, especially since as technical marketers or analysts we
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