What I Do Best:
- Lead web and mobile app experimentation to optimize user experiences.
- Decode customer behavior with data to drive strategy and engagement.
- Build impactful strategies for product development and growth.
What You’ll Find Here:
- Insights on experimentation, UX, and data activation.
- AI for marketers content
- Mobile app optimization from implementation to strategy
- Actionable strategies for product teams and marketers.
- Stories from my journey—both wins and lessons learned.
Speaking & Sharing Knowledge:
- Regular speaker on AI in customer insights, mobile app optimization, and experimentation.
More About Me:
- Passionate about challenging the status quo in digital marketing.
- Big gamer—I grew up playing StarCraft and Diablo. Still playing Diablo Immortal on my phone 🙂
- Host of the Standard Deviation Podcast, exploring analytics and growth.
If you are looking for a speaker for your conference, you are in the right place.
I primarily speak at digital marketing or digital analytics conferences about retail data strategy, AI, mobile apps, and product experimentation.
Previous speaking engagements: Superweek, Google App Summit, Measure Summit, Analytics Summit, Conversion JAM, Marketing Analytics Summit, SMX London, How To Web, Google Marketing Technology Conference and many more.
Where I will be speaking next:
- Measurecamp Malmo – January 2025
- Best of Marketing Analytics Summit – January 2025 (Tickets still available)
- Measurecamp Helsinki – March 2025
- ConversionBoost – March 2025
- TBA
