Hey 👋🏼 I’m Juliana Jackson. Good to see you here.
I started in sales in early 2010, “selling the Internet” over the phone to people listing their properties in newspapers. It was insane that back then the Internet was just an afterthought as people preferred to sell their houses and land in a newspaper.
So, I was cold-calling these folks to convince them to move their listings online to get a better reach and increase their potential to find buyers.
That little push I was giving them turned into a 14-year-old curiosity about what makes people tick online. This curiosity has drove me to work all the possible jobs in digital marketing and product, across B2B SaaS, ecommerce, ed-tech, agency, etc.
My path is filled with learnings about how to work with data, how effectively communicate the value of data, digging into the why behind user actions, and somewhere along the line, mobile app optimisation, AI & Experimentation became my playground.
I’ve done everything from increasing lead generation, fixing leaky funnels, increasing customer lifetime value, improving the way we do messaging and onboarding in SaaS or mobile apps to making sure the digital experience feels just right for the users.
Every role and every project was about pushing my limits, learning something new, and making sure we’re listening to what users are telling us, even when they’re not speaking.
It’s been a wild ride figuring out digital marketing, and honestly, I’m just gearing up for the next challenge.
If you just found my blog, know that I am still looking for my one true calling in digital marketing but I generally write about technical marketing, product, mobile apps, and experimentation.
If you are looking for a speaker for your conference, you are in the right place.
I primarily speak at digital marketing or digital analytics conferences about retail data strategy, mobile apps, and product experimentation.
Previous speaking engagements: Superweek, Measure Summit, How To Web, Meet Magento Indonesia, ExperimentNation Conference, Ecommerce Conference Greece, and more.
Where will I speak next:
- SERPConf – April 2024, Bulgaria
- Analytics Summit by TRKKN – October 2024, Hamburg