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Digital Analytics
Not All Revenue Is Created Equal: The Truth About CLV & Media Spend
CLV, CAC, and ROAS are often misunderstood, leading to poor media spend decisions. In this article, Juliana Jackson and Witold Wrodarczyk break down how to balance acquisition, retention, and profitability for sustainable growth.
Not All Revenue Is Created Equal: The Truth About CLV & Media Spend Read More »
Five AI Predictions for 2025 That Will Shape How We Think About Data and Customer Experience
Explore 5 AI predictions for 2025 that will transform data strategies, customer experience, and business innovation.
Unlocking Real-Time Insights: How does Piwik PRO’s Real-Time Dashboarding Feature work?
Discover how Piwik PRO’s latest real-time Dashboarding feature works in this walkthrough.
Unlocking Real-Time Insights: How does Piwik PRO’s Real-Time Dashboarding Feature work? Read More »
Mobile App Ecosystem: Introduction to App Stores, Firebase SDK, and Analytics
Working with mobile apps and the teams around them can be tricky, especially since as technical marketers or analysts we
Mobile App Ecosystem: Introduction to App Stores, Firebase SDK, and Analytics Read More »
Solving Team Fragmentation in Mobile App Development
Explore effective strategies to overcome team fragmentation in mobile app development for enhanced user retention.
Solving Team Fragmentation in Mobile App Development Read More »
Data Contracts Explained: The Power and Precision of Data Contracts
Explore the essential role of data contracts in ensuring data quality, facilitating change management, and aligning data providers and consumers. Dive into the significance of data as a service, the impact of data contracts on business relationships, and the integration of data contracts in CI/CD pipelines.
Data Contracts Explained: The Power and Precision of Data Contracts Read More »
Mastering the Art of Adaptability in Marketing and Analytics
Uncover the power of adaptability and pivoting in marketing and analytics amid disruptions like Gen AI, management shifts, and data challenges
Mastering the Art of Adaptability in Marketing and Analytics Read More »
Introduction to Natural Language Processing (NLP) and its Business Applications
In this article we will dive into NLP: Tracing AI’s history, mastering its core concepts & unlocking the business potential of sentiment and semantic analysis.
Introduction to Natural Language Processing (NLP) and its Business Applications Read More »
Tackling GA4 Reporting: A Guide for Accurate Traffic Attribution and Campaign Data Analysis
Overcome GA4 limitations and improve reporting accuracy by utilizing BigQuery, Google Tag Manager, and Google Ads, ensuring precise traffic attribution and effective campaign data transfer.