CLV, CAC, and ROAS are often misunderstood, leading to poor media spend decisions. In this article, Juliana Jackson and Witold Wrodarczyk break down how to balance acquisition, retention, and profitability for sustainable growth.
Not All Revenue Is Created Equal: The Truth About CLV & Media Spend Read More »
Explore 5 AI predictions for 2025 that will transform data strategies, customer experience, and business innovation.
Discover how Piwik PRO’s latest real-time Dashboarding feature works in this walkthrough.
Unlocking Real-Time Insights: How does Piwik PRO’s Real-Time Dashboarding Feature work? Read More »
Working with mobile apps and the teams around them can be tricky, especially since as technical marketers or analysts we
Mobile App Ecosystem: Introduction to App Stores, Firebase SDK, and Analytics Read More »
Explore effective strategies to overcome team fragmentation in mobile app development for enhanced user retention.
Solving Team Fragmentation in Mobile App Development Read More »
Explore the essential role of data contracts in ensuring data quality, facilitating change management, and aligning data providers and consumers. Dive into the significance of data as a service, the impact of data contracts on business relationships, and the integration of data contracts in CI/CD pipelines.
Data Contracts Explained: The Power and Precision of Data Contracts Read More »
Uncover the power of adaptability and pivoting in marketing and analytics amid disruptions like Gen AI, management shifts, and data challenges
Mastering the Art of Adaptability in Marketing and Analytics Read More »
In this article we will dive into NLP: Tracing AI’s history, mastering its core concepts & unlocking the business potential of sentiment and semantic analysis.
Introduction to Natural Language Processing (NLP) and its Business Applications Read More »
Overcome GA4 limitations and improve reporting accuracy by utilizing BigQuery, Google Tag Manager, and Google Ads, ensuring precise traffic attribution and effective campaign data transfer.
Discover the challenges of transitioning from Universal Analytics to GA4 and delve into the potential alternatives. Gain insights on the evolving landscape of digital analytics, the impact of privacy laws, and the increasing importance of first-party data.
A New Era for Marketers: Exploring Different Digital Analytics Tools Read More »